The One Reason Why You Need a Website & Not Just Social Media
Social media… the place where you can see all of your friends’ vacation pics, favorite brand updates, and loads of cat content. This online gathering place is useful for creating brand awareness and engaging with a (often distracted) global audience. While social media can bring the focus to your post or profile for a few quick seconds, the primary limitation of using only social media to promote your business is that you’re missing out on many potential customers.
Missing Out on Potential Customers
All social media platforms restrict site access to their registered users only. This means your social business page isn’t available for all internet perusers, just the ones who use your social media platform of choice. While this practice is intended to encourage user registration and increase user engagement on the platform, it presents a barrier to information and content for those who choose not to create an account or are unable to do so. This means customers are being turned away at the door of your social media profile, and if you have no other way for them to access your business information, this can lead to frustration and a lack of trust in your business.
Unlike social media, a website provides an open door for your business and allows customers to get to know you on their own time without signing up for data-selling social media sites. A website is a personalized reflection of your company and can expand outside of the limitations of social media profiles.
More Reasons to Create a Website for Your Business
If missing out on potential customers isn’t reason enough to invest in a web page, here are a few more compelling reasons to couple your social media accounts with a website.
Credibility: A professional website shows that you're serious about your business and gives customers a sense of trust.
SEO: Search engines are like matchmakers for the internet. If your business doesn't have a website, you're basically invisible to potential customers. A website with relevant keywords can help you appear in those search results and attract more visitors.
Analytics: Social media provides some basic insights, such as how many people liked your post. But with a website, you can dive deep into analytics to better understand your audience, track conversions, and make data-driven decisions to grow your business.
Brand Identity: Your website is your online storefront. It's where you can showcase your unique brand voice, tell your story, sell products directly, and stand out from competitors. Social media profiles might get lost in the noise, but your website is where you can truly be heard.
Control: Social media platforms can change their algorithms fast. With a website, you control your content, design, and user experience.
The Future of Social Media
From screen time and data privacy to divisive rhetoric and overall well-being, people turn away from social media for many reasons. While it’s still an integral part of many individuals' lives and businesses, a website can serve as a refuge in the case of a social media apocalypse.
Websites and Social Accounts Pair Well Together
Just because you’re creating a website doesn’t mean you have to say goodbye to your social media accounts. Together, they will create a comprehensive online presence that will reach a wider audience. Your website will serve as a centralized hub where visitors can access detailed information about products, services, and company background. Your social media platforms will provide a more interactive space for engaging with customers through regular posts, comments, and direct messages. By linking the two together, businesses can drive traffic back and forth between the accounts. This seamless integration ultimately enhances brand visibility, customer loyalty, and overall digital marketing effectiveness.
We invite you to further explore the idea of coupling a website with your social media accounts to boost your business to the next level. Visit our portfolio for design inspirations for your new website!
