Migrating Your Website From Wix to Squarespace
Squarespace is one of the top website builders available on the market and the platform we recommend over and over to our clients. Migrating your website from Wix to Squarespace can be a seamless transition for you and your business.
If your website is currently hosted on Wix, the switch over to Squarespace can be done relatively quickly, especially with the help of a web professional. But before we dive into how to do it, let’s explore why moving from Wix to Squarespace benefits your business.
The Pros of a Wix to Squarespace Migration
Enhanced Design Flexibility - Squarespace is renowned for its design capabilities. With a variety of modern templates, users can choose a look that best represents their brand. Unlike Wix, Squarespace allows for greater customization options, making it easier to achieve a polished and professional appearance.
E-commerce Features - For businesses looking to sell online, Squarespace provides robust e-commerce functionalities. The platform includes built-in features such as inventory management, product variant options, and comprehensive analytics. These tools provide users with a thorough overview of their sales and customer behavior, which is essential for growth.
Strong SEO Capabilities - SEO is vital for driving traffic to a website. Squarespace generally provides better built-in SEO tools compared to Wix, including automatic sitemaps, customizable page titles, and descriptive URLs. Effective SEO strategies are crucial for maintaining visibility in search engine results, making Squarespace a more suitable option for those prioritizing online exposure.
Simplified Content Management - While Wix offers drag-and-drop features, users often experience limitations when organizing and managing site content efficiently. Squarespace's structured system facilitates easier content management, allowing users to create and organize pages intuitively. This efficiency can save time and enhance productivity for those managing their websites.
Seamless Integration with Third-Party Tools - Squarespace offers powerful integrations with various third-party applications, including social media platforms, email marketing services, and analytics tools. This seamless connectivity can improve operations and contribute to a more streamlined workflow, enhancing overall site functionality and marketing efforts.
Migrating Your Website (from Wix to Squarespace)
Do-it-yourself Overview
Migrating a website from Wix to Squarespace can be done without the help of a web designer, although it requires careful planning and execution. Below is a simplified overview of the process; click here for more detailed information on migrating your website to Squarespace.
Establish a Squarespace Account & Transfer Content: Create an account on Squarespace and select a template that fits your brand. Add pages to your Squarespace site. Transfer text from your Wix website to the new pages in Squarespace. Upload images and media files; ensure they're properly formatted and optimized for web use.
Note: Appear Design offers a 20% discount on first-year Squarespace subscriptions when the account is established through us.
Customize Your Design & SEO Settings: Adjust the design settings in Squarespace to match your vision, including fonts, colors, and layout. Set up SEO settings for each page, including titles, descriptions, and keywords, to ensure your site remains visible.
Domain Connection & Launch: If applicable, connect your domain to your new Squarespace site once ready. Review the site thoroughly before publishing it to ensure everything functions correctly.
Site Migration with a Web Designer
Using a professional for your website migration can streamline the process and minimize potential issues. Here’s how it typically works:
Initial Consultation: Together, we discuss your needs, goals, and specific visions for your new site.
Planning and Strategy: Our lead designer creates a plan outlining the migration process and the design direction.
Content Transfer: Appear Design handles the transfer of all your content from Wix to Squarespace, ensuring accuracy and consistency.
Design Customization: We customize your Squarespace website to reflect your brand identity, providing optimal aesthetics and usability.
SEO Optimization: We optimize your new site for search engines to maintain (or improve) your current SEO performance.
Quality Assurance: A thorough checkthrough is conducted before launch to ensure optimal site efficiency.
Training: A one-on-one, hour-long training session provides you with the basic knowledge of running your Squarespace website, including keeping your account billing up-to-date and making text and image edits on the site.
Support and Maintenance: After launch, Appear Design is available for ongoing support and maintenance to help you manage and update your site as needed.
Migrating your website from Wix to Squarespace represents a strategic move for individuals and businesses seeking to optimize their online presence. With superior design options, robust e-commerce capabilities, responsive support, enhanced SEO, simplified content management, and strong integration possibilities, Squarespace is well-equipped to meet modern digital demands. Making this transition today may pave the way for greater growth and visibility in the future.
